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Skegness is so Bracing, postcard, 1908
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Skegness is so Bracing, postcard, 1908
Postcard of poster produced for the Great Northern Railway (GNR). Artwork by John Hassall (1868-1948). The Jolly Fisherman poster at Skegness is one of the most famous English holiday posters. It was first published in 1908 by the GNR for £ 12. Since then the Jolly Fisherman has been caricatured and re-drawn countlessly. The Jolly Fisherman is still promoting Skegness
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Media ID 10015874
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This print captures the iconic "Skegness is so Bracing" postcard from 1908, featuring the renowned artwork by John Hassall. Produced for the Great Northern Railway (GNR), this poster quickly became one of England's most beloved holiday images. The Jolly Fisherman, depicted in a jovial and lively manner, instantly captured the hearts of those seeking seaside adventures. Originally published for a mere £12, this poster has stood the test of time and continues to promote Skegness as a vibrant destination. Over the years, countless caricatures and redrawings have been created based on this famous image. Its enduring popularity speaks volumes about its impact on British culture. The Jolly Fisherman personifies all that is joyful about Skegness - with his wide smile and outstretched arms welcoming visitors to experience its bracing charm. This postcard not only represents an era when railway travel was at its peak but also serves as a reminder of how tourism played an essential role in shaping local economies. Preserved by the NRM/Pictorial Collection at the National Railway Museum, this print allows us to appreciate both the artistic brilliance of John Hassall's work and its historical significance within Lincolnshire's trade, industry, agriculture, fishing industries through postcards like these. As we gaze upon this image today, we are reminded of Skegness' timeless allure and how it continues to captivate generations with its unique blend of seaside beauty and nostalgic charm.
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