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Southport, For a Holiday In Wintertime, LMS poster, 1925
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Southport, For a Holiday In Wintertime, LMS poster, 1925
Poster produced for the London, Midland & Scottish Railway (LMS) to promote winter travel to Southport, Merseyside. The poster is illustrated with a painting of fashionably dressed women and men leaving the Garrick Theatre in Lord Street. Artwork by Fortunino Matania, who was born in Naples, but from the age of twenty worked in Paris and then in London. King George V (1865-1936) was impressed with Matanias work and invited him to cover his tour of India
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Media ID 10015884
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EDITORS COMMENTS
This print takes us back to the winter of 1925, when the London, Midland & Scottish Railway (LMS) sought to entice travelers to Southport, Merseyside for a delightful holiday. The poster, skillfully illustrated by Fortunino Matania, showcases a bustling scene outside the Garrick Theatre on Lord Street. The artwork transports us into an era of elegance and sophistication. Fashionably dressed women and men can be seen strolling along the streets in their finest attire. Their coats and hats protect them from the crisp winter air as they eagerly make their way towards the theater. The vibrant colors used in this painting bring life to every detail - from the intricate designs on their dresses to the shine of polished motorcars parked nearby. Matania's talent shines through in his ability to capture not only fashion but also movement and atmosphere. It is no wonder that King George V himself was impressed with Matania's work and invited him to document his tour of India. As we gaze upon this remarkable piece of history, we are reminded of a time when travel posters were not just advertisements but works of art themselves. They transported viewers into dreamlike destinations where holidays promised excitement and joy. This print serves as a window into both Southport's past allure as a winter getaway destination and Matania's incredible artistic prowess.
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