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Advert For Coates Bros. & Co. Ltd. 1917. Artist: Coates Bros & Co Ltd
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Advert For Coates Bros. & Co. Ltd. 1917. Artist: Coates Bros & Co Ltd
Advert For Coates Bros. & Co. Ltd. 1917. From The British Printer Vol. XXX. [Raithby, Lawrence & Co. Ltd. London and Leicester, 1917]
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Media ID 14987130
© The Print Collector
Advert Advertisement Britannia British Printer Copyspace Ink Maker Ink Manufacturer Journal Lawrence Co Manufacturer Patriotism Publishing Raithby Raithby Lawrence Raithby Lawrence Co Shield Union Flag Union Jack Allegorical Figure Standard
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This print from 1917 showcases an advert for Coates Bros. & Co. Ltd. , a renowned British printing company of the time. The artwork, created by Coates Bros & Co Ltd themselves, exudes a sense of patriotic fervor and national pride. A striking blue background serves as the backdrop for a confident female figure, symbolizing women's growing role in the workforce during this era. The woman is depicted proudly holding up a vibrant red flag adorned with the Union Jack, representing her dedication to her occupation and Britain as a whole. With its bold colors and attention-grabbing design, this advertisement aims to capture viewers' attention while instilling a sense of loyalty towards both profession and country. The allegorical figure stands beside various symbols associated with printing and manufacturing: banners, shields, and ink bottles allude to the company's expertise in these fields. Her direct gaze invites viewers into this world of craftsmanship and excellence. Published in The British Printer Vol. XXX by Raithby Lawrence & Co. , London and Leicester in 1917, this lithograph captures not only an important moment in history but also highlights the artistic prowess employed within advertising at that time. As we admire this vintage print today, it serves as a reminder of how advertisements have evolved over the past century while still retaining their power to captivate audiences through color, symbolism, and storytelling techniques.
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