Harrogate advertisement, 1918
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Harrogate advertisement, 1918
Advertisement for Harrogate in North Yorkshire, the spa on the moors, which enjoyed something of a revival during the First World War when the German spas previously frequented by smart society were boycotted. Date: 1918
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14146278
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Break Harrogate Health Hotels Moors Places Prospect Resorts Spas
EDITORS COMMENTS
Amidst the tumultuous backdrop of the First World War, the serene beauty of Harrogate in North Yorkshire beckoned to weary souls in search of respite and rejuvenation. This advertisement from 1918 invites readers to discover the allure of Harrogate, the 'Spa on the Moors.' As the German spas previously favored by the smart set were boycotted, Harrogate experienced a resurgence in popularity. The town, nestled in the picturesque countryside, offered an escape from the harsh realities of the war. With its renowned health-giving waters and invigorating air, Harrogate was the perfect destination for those seeking a much-needed break. The advertisement showcases the town's elegant hotels, where guests could indulge in the finest cuisine and luxurious accommodations. The promise of a 'prospect' that Harrogate offered was a tantalizing one, drawing visitors from far and wide. The town's reputation as a premier health resort was well-deserved, and its appeal only grew stronger during the war years. The moors surrounding Harrogate provided an added allure, with their breathtaking vistas and invigorating walks. The spas, nestled amidst the natural beauty of the landscape, offered a variety of treatments designed to restore and revitalize. As the advertisement suggests, a visit to Harrogate was more than just a holiday; it was an investment in one's health and wellbeing. In a time of uncertainty and hardship, the town offered a sanctuary where one could find solace and relaxation. This advertisement serves as a poignant reminder of the enduring appeal of Harrogate and the role it played in offering respite to those in need during the tumultuous years of the First World War.
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