WW1 women volunteers distracted by sales, 1915
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WW1 women volunteers distracted by sales, 1915
Trying experience of a contingent of the Womens Volunteer Defence Corps in the course of a route march. Date: 1915
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Media ID 14226934
© Illustrated London News Ltd/Mary Evans
Bargains Corps Defence Distracted Marching Route Sales Sexist Shopping Volunteer Volunteers Rights
EDITORS COMMENTS
Amidst the chaos and intensity of the First World War, a moment of normalcy and distraction unfolds in this photograph. A group of brave and dedicated Women's Volunteer Defence Corps members pause during their route march in 1915, their focus momentarily shifted from the battlefield to the allure of the shop window. The Women's Volunteer Defence Corps, established in response to the war effort, saw women taking on roles previously held by men, including military auxiliaries and munitions workers. Yet, even in the midst of this groundbreaking time for women's rights, the familiar pull of shopping and the simple pleasures of home still held sway. In this scene, the women, dressed in their uniforms, are seen gathered around a shop window, their expressions a mix of fascination and amusement as they take in the latest offerings. The street outside is bustling with activity, yet the women seem oblivious to the hustle and bustle, their attention fully captured by the sales and bargains on display. Despite the sexist undertones of the scene, with the women being portrayed as easily distracted and frivolous, this photograph offers a glimpse into the complexities of women's experiences during the war. It serves as a reminder that even in the midst of war, moments of normalcy and pleasure could still be found, and that women's lives were not solely defined by their roles on the home front or the battlefield.
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