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Advertisement for Sunlight household soap c1890 recommending it to the housewife
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Advertisement for Sunlight household soap c1890 recommending it to the housewife
Advertisement for Sunlight household soap c1890 recommending it to the housewife by claiming it would make life easier. Produced by Lever Brothers at their Port Sunlight works, Liverpool, England
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Media ID 9780259
© Universal History Archive/Universal Images Group
Advertisement Advertising Brothers C1890 Chemical Domestic Household Housewife Hygiene Industry Lever Life Liverpool Make Port Produced Publicity Soap Sunlight Works Claiming Easier Promotion
EDITORS COMMENTS
This print from c1890 showcases an advertisement for Sunlight household soap, aimed at the diligent housewives of that era. Produced by Lever Brothers at their renowned Port Sunlight works in Liverpool, England, this promotional piece claims to revolutionize domestic life and make it significantly easier. The image captures the essence of Victorian advertising, with its bold typography and eye-catching design. The ad emphasizes the benefits of using Sunlight soap in everyday chores, promising a newfound convenience for hardworking homemakers. Lever Brothers cleverly taps into the aspirations of women seeking efficiency and cleanliness within their households. With a focus on hygiene and cleanliness, this chemical marvel is presented as an essential tool for maintaining a pristine home environment. By recommending Sunlight soap to housewives across Britain, Lever Brothers aims to establish itself as an industry leader in producing high-quality household products. The significance of this advertisement extends beyond mere publicity; it reflects societal values during that time period. It highlights the growing importance placed on cleanliness and personal hygiene within British homes. As we delve into history through this intriguing print from Universal Images Group (UIG), we are reminded of how advertisements have long played a role in shaping consumer behavior. This particular promotion stands as a testament to Lever Brothers' commitment to innovation while catering specifically to the needs of housewives striving for an easier life.
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